Where Howard & Martha peacefully coexist.

With 18.5 million subscribers, personalities ranging from Howard Stern to Martha Stewart, and now a monopoly on non-terrestrial radio, XM (and Sirius XM) challenged Threespot to help them grow their subscriber base and market their expanded offerings.

As part of that effort, Threespot helped XM create cobranded pages for featured artists like Dylan, Petty, and Oprah. We spearheaded digital campaigns to increase XM mobile adoption with a mini-site and Flash-based emulator, reassuring music lovers that the technology was up to snuff. We also created a mini-site for the people’s choice XM Nation Awards—all part of a larger effort to steward, support, and extend the XM brand.