Peace Corps

Answering a call to service

On October 14, 1960, John F. Kennedy made a campaign speech challenging University of Michigan students to promote peace in developing countries. That speech led to the creation of the Peace Corps in 1961. 2011 not only marked their 50th anniversary, but a decade of partnership between the Peace Corps and Threespot.


A redesign on a shoestring

Since 2001, we have helped rearchitect, redesign, and rethink peacecorps.gov, our client’s most important recruiting tool. We completed our third and most recent redesign in 2010, when Peace Corps wanted the site to better reflect current agency priorities and the look of its offline materials.

Results

A time- and cost-efficient facelift for peacecorps.gov maintained 80% of the existing site. Online inquiries increased by 44%, and the website has been honored multiple times by the Webbys, W3 Awards, and others.


Priming teens for service

Our client wanted to inspire teens to get involved in their communities and start thinking about the Peace Corps as a way to continue their service after college. Threespot developed a microsite that shows what it's like to be a volunteer. The site balances facts about service with cultural content like recipes and music from around the world.

Results

The site won a 2008 Webby Award for Best Government Website.


Kids become virtual volunteers

Threespot developed a service-themed interactive game aimed at 10- to 13-year-olds that creates awareness about the Peace Corps’ work. The Peace Corps Challenge engages players in the day-to-day activities of a village. Players must interact with characters, collect information, and solve problems, taking into account the culture of the village.

Results

The Peace Corps Challenge earned a Silver Award from the 2008 W3 Awards and was named one of the American Library Association’s Great Web Sites for Kids in 2011.


Tools for teachers

The World Wise Schools site offers teacher resources based on Peace Corps volunteers’ experiences. We re-imagined the materials for the web, then designed and developed a new site to make those resources (lesson plans, podcasts, language resources) easily accessible.

Results

The World Wise Schools website was a Webby Official Honoree of 2007.

More Case Studies

  • American Association of Poison Control Centers
  • Amnesty International USA
  • BBC America
  • The Brookings Institution
  • Civil War Trust
  • Knight Foundation
  • National Park Service
  • Peace Corps
  • Planned Parenthood
  • Robert Wood Johnson Foundation
  • Smithsonian
  • U.S. Department of State