Friends Committee on National Legislation

We invested time up-front in understanding FCNL’s editorial process and workflows so that we could build a back-end content management system (CMS) that would meet their long-term needs. Together with FCNL staff, we determined that a custom system built on the open-source Ruby on Rails framework would simplify editorial workflows, so that staff would no longer avoid publishing content because of prohibitive time investments required. After we developed and documented the system, then trained their team on its use, FCNL handled all content migration without needing any additional support.

We simplified FCNL’s site navigation and information architecture to remove barriers between supporters and the content they expect from FCNL. Both long-time supporters and new visitors can quickly understand the organization and its mission, and with one click, find the content they are seeking in a single location. Filters for issue, resource type, and audience further enhance visitors’ ability to locate critical information, and a photography-light design focuses visitors on the content while minimizing editorial efforts to keep the site updated.

Before Threespot’s team restructured FCNL’s information architecture, even staff and site administrators had trouble finding content on the website. By reconsidering the site search user experience, Threespot was able to ensure that FCNL site visitors—both from inside and outside the organization—can quickly find the information and tools they’re looking for.