Conrad N. Hilton Foundation
Working to create a world without human suffering
The Hilton Foundation approached Threespot during a period of growth for their organization: new leadership was coming on, and they wanted to increase their online presence and communication with peer foundations, grantees, policy audiences, and the public. Threespot led a rebranding effort to underscore the Hilton Foundation’s reputation as an enduring, forward-looking force for good, and translated those values into a new, user-friendly website.
The Hilton Foundation’s new visual identity sets the tone for their messaging going forward. Threespot created modern logos and other brand assets for both the Foundation and the Conrad N. Hilton Humanitarian Prize that incorporate Conrad Hilton’s signature, balancing a personal connection to the foundation’s past and forward movement into the future.
Intuitive, flexible, and well-built: The new, Threespot-designed hiltonfoundation.org offers a deeper look at the priorities that drive the organization and the grantees turning that mission into reality. We put the most critical information front-and-center so visitors don’t have to dig to learn what makes the Foundation unique, and created cross-platform solutions to sync the most up-to-date grant data directly to the website.
Resultsof Website Redesign
Visitors spend between 35%–64% more time
on the Hilton Foundation’s site than on peer foundations’ sites.
The Hilton Foundation’s email strategy was stuck in the past, so Threespot brought them up to speed from both a technical and strategy perspective. We took the Foundation’s old email sign-up process and condensed it down to a quick, user-friendly progression.
Resultsof Email Strategy
Email signups increased by 35%
after the new process was implemented.
- Brand strategy & architecture
- Content & editorial strategy
- Enterprise digital strategy
- Online & offline campaign development
- Organizational change mgmt.
- Social media strategy & training
- Workflow & staffing consultation
- Information architecture
- Content development
- User interface design
- Data visualization & infographics
- CMS consultation
- CMS integration & development
- Application design & development
- Mobile websites & applications
- Software consultation
- Web development
- Quality assurance
- Usability testing
- Search engine optimization
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