National Parks Conservation Association

We built a new npca.org to help users advocate for parks with ease. We designed a new information architecture and aesthetic optimized for how we thought people wanted to engage around parks, and we verified those assumptions with rigorous usability testing. The whole website was based on a content strategy to create ongoing connections between each park, advocacy opportunity, and campaign success, to build an ongoing narrative of NPCA’s decades of protecting parks.

As NPCA moved into end-of-year fundraising, Threespot built on our initial website design to optimize for donations. We created a homepage overlay to make the case for financially supporting NPCA and to level up supporters from advocates to donors.

NPCA knew that a federal budget battle was looming, and they wanted to be ready to fight for parks funding. Together, we launched myparkstory.org—a story collection tool—on an expedited timeline. After working together to establish goals for the website and how users would navigate it, Threespot designed a mobile-friendly front-end story-collection form and back-end database. MyParkStory allows Americans to easily demonstrate just how much they value the public lands in their legislators’ backyards. Since that time the stories have proved to be such valuable assets in NPCA’s lobbying efforts that we redesigned the site and integrated the functionality into their main site.