UN Environment

Threespot conducted extensive research in an initial discovery phase to get a deep understanding of UN Environment’s brand, audiences, business objectives, and technology. We synthesized our findings, benchmarked their current levels of engagement and documented our work in a comprehensive report. We also presented a new vision to consolidate a majority of all of their many websites into a unified web experience to engage audiences more effectively.

To realize the strategic vision that would contribute to the UN Environment communicating as “One,” we developed an audience-centered information architecture and a unified web platform that integrated multiple web properties into a seamless experience. To meet the full range of their content needs, we created a flexible and robust design system that allowed them to tell better stories, promote key resources and events, and highlight various campaigns.

At the heart of UN Environment’s mission is to connect and activate people in their vital role to create a sustainable planet now and for future generations. We helped UN Environment shift its content delivery to an “interactive first” mindset to tell its story succinctly across more audiences, creating an audience-centered experience that met a diverse set of content needs. With UN Environment’s research and data focus in mind, we developed opportunities across the site to highlight key data points, and interesting facts to help inform, inspire, and motivate audiences to take action. This included the addition of The Environment and You page designed to engage visitors with sustainability on a personal level and provide pathways to taking action on behalf of the environment.

UN Environment fully believes that protecting the planet is everyone’s responsibility. We supported that belief by integrating the organization’s advocacy in a dedicated section on the new site. We focused on building out opportunities for users to take direct action by creating a repository where users can learn more about issues and threats to the environment and immediately get involved with the UN Environment’s full range of causes and campaigns.