Zero to Three

Zero to Three was sitting on a goldmine of content, but a lack of content strategy meant that their site visitors had to really dig to find the information they needed. Prior to our redesign of zerotothree.org, Threespot conducted extensive audience research to identify the ways that key stakeholders and target users navigate.

Zero to Three’s mission is supporting children in their earliest years, but they do that in large part by working with professionals. Threespot created a versatile visual identity that keeps babies at the forefront of Zero to Three’s digital and print products without infantilizing the people who are consuming their content. By conveying both the playfulness of infancy and the gravity of early childhood development, Zero to Three’s new visual identity supports all audiences and aspects of their work.

Threespot conducted an extensive technology exploration during Zero to Three’s initial redesign because we knew that no single out-of-the box solutions would serve them into the future. As Zero to Three transitioned into a membership organization, we iterated on our initial design to meet their new needs. We integrated member-exclusive resource options using Nimble AMS and Salesforce, creating easy connections between their new membership database and their website.

Zero to Three wanted to make digital analytics work for them without hiring an in-house analytics team. Threespot staff interviewed internal stakeholders to understand what they wanted to get out of analytics, and based on what they requested, we set up Google Analytics and Google Tag Manager accounts to track key indicators. Threespot’s analytics staff trained Zero to Three’s existing digital team on how to pull and interpret data to meet the organization’s needs.