About Us

Our mission is revolution.

We’ve been in business since 1999 and along the way we found something out about ourselves. That we value doing work that matters more than awards, accolades, or cold hard cash. Since that day forward we have chosen a path few agencies take. To use our time and talents to make a difference. All day, every day.

We are determined.

We believe that you should never take the short road when the long road is where you need to be. There’s an easy way to do things and a right way to do things. We do things the right way.

We walk the walk.

Threespot has been a Certified B Corporation since 2015, a thing that few of our peers can claim. We’re not just paying lip-service to clients who are striving to make the world a better place, it means more to us than that.

We are fiercely independent.

To us, being independent means having the freedom to not work for anyone that works against our beliefs or our other clients’ interests. We’re not part of some vast network of agencies so we’re not working against you when we’re working for you.

Panoramic photo of the office


Bill Barbot


Spurred by a mile-wide independent streak and a youthful enthusiasm to throw all his time and energy at changing the world, Bill co-founded Threespot on a February afternoon in 1999. His experience has provided him a broad knowledge of the industry, which he brings to his leadership of the company. He cultivates client relationships, then provides a healthy business environment in which teams exceed expectations and deliver projects on-time and on-budget.

Bill is active in the Bureau of Digital agency owners’ community, as a member of its Founders’ Club. A long time ago, he earned a bachelor’s degree in Russian from Williams College, which, who knows, may come in handy someday.

Liz Ott


Liz brings over 15 years of creative strategy, design, and technology experience to her role as Threespot’s President. Her in-house and agency tenures inform her seasoned approach to navigating big picture vision and minute details. In addition to managing Threespot’s day-to-day operations, she provides strategic guidance to agency founders, client services staff, and clients.

Liz holds a bachelor’s degree in psychology and economics from Northwestern University, a master’s degree in marketing from the Johns Hopkins Carey Business School, and a certificate from the Yale School of Management’s Business Perspectives for Creative Leaders program. She is a former president of AIGA DC, serves as the Communications Director on the B Corp Mid-Atlantic Steering Committee, and is a member of the Communications Network Local leadership team.

William Colgrove


William co-founded Threespot, where over the past two decades he has developed and repositioned brands through the power of words and pictures. He often serves as a creative director or designer on client projects, having led major redesigns for the likes of ACLU, Planned Parenthood, and others.

William graduated from the Rochester Institute of Technology in 1992 with a BFA in graphic design and an MFA in electronic media design. He began his career developing CD-ROMs and websites for clients like Kellogg’s, Matchbox, and Mercedes Benz. Losing his mentor at a relatively early age altered the course of how he wanted to use his talent and time; hence, in 1999, Threespot was born.

& Inclusion

Threespot is built on a culture of respect, acceptance, and inclusivity that we express in our work and our attitude. To solve complex problems for clients, we need perspective from many angles with a variety of opinions and inputs. We believe a diverse workforce is essential to doing that. All employees are encouraged to bring their whole selves to work and to express their identities, ideas, and backgrounds in real, meaningful ways.

Certified Since 2015

Unlike conventional businesses, Threespot’s mission is socially motivated. In 2015, we became a Certified B Corporation®, a business that meets the highest verified standards of social and environmental performance, transparency, and accountability. We have an explicitly stated focus on progressive clients, and we support family-friendly policies, a humanist approach to management, and a commitment to positively contributing to our planet, country, and community. Review our B Impact Report