CompTIA, the foremost IT trade association, collaborated with Threespot to address the growing technology talent shortage worldwide by developing the Future of Tech website, which promoted career opportunities in technology to emerging professionals. We conducted substantial research to understand nuances in audience needs before developing a digital resource that meets young people and educators where they are while helping them level up their understanding of emerging technologies. Through an iterative design process and usability testing, we created a cohesive digital tool that features interactives, quizzes, and long-form informative text. We also produced videos with a unique visual identity to complement the content and provide users with another way to learn about technology.
A light yellow poster with red text that reads “unlock your potential in tech” and a red cutout collage of images of multiracial people looking up.