As Threespot’s Chief Experience Officer, William develops and repositions brands through the power of words and pictures. He often serves as a creative director or designer on projects for our clients, having led major redesigns for organizations such as the ACLU, Planned Parenthood, the National Park Service, and the Smithsonian Institution.
A couple of decades ago, William graduated from the Rochester Institute of Technology with a BFA in graphic design. Being a glutton for the punishment of Lake Effect Snows and not one to shy away from taking on too much student debt, he promptly re-enlisted to earn his MFA in electronic media design. He began his career developing CD-ROMs and websites for a diverse set of clients, such as Matchbox, which makes toy cars, and Mercedes-Benz, which also makes cars (only they’re very expensive and much larger). Having lost his mentor and moral guidepost at a relatively early age altered the course of how he wanted to use his talent and whatever time he had left; hence, Threespot was born.
His work has been recognized by prestigious competitions and publications, including Communication Arts, New York Festivals, The One Show, Print, and HOW Magazine. William’s professional speaking engagements have run the gamut from AIGA DC to Creative Mornings DC to several sessions at SXSW Interactive about life as a creative and managing challenging personalities.
