American Civil Liberties Union

In 2008, the landmark civil rights organization American Civil Liberties Union (ACLU) hired Threespot to revamp The goal was to grow awareness, membership, and donations while highlighting the impact of its advocacy work and making resources more accessible. We crafted a dynamic design emphasizing immediacy and action, with clear pathways to donate and join. The new layout elegantly supported diverse content needs and audiences, reinforcing the ACLU’s authority as the nation’s most staunch defender of the Constitution.
A blue poster with light blue text that reads "Defending Democracy" and a pink hand holding a pink goblet with an orange flame that contains a collage of images of multiracial people.