Women for Women International

In mid-2019, Women for Women International (WfWI) expanded their empowerment program for female survivors of war to women living in conflict zones. As part of this strategic pivot, they enlisted Threespot to research and engage international audiences and craft a brand story, strategy, and revised visual identity to help them better appeal to a new generation of supporters. The new narrative and revitalized identity proudly emphasized the transformative power of women.

A dark green poster with light gray and green text creating a border around the perimeter and an image of a young Black woman looking off into the distance with green line drawings around her with teal and white text that reads “When we invest in women: we invest in our future”.