Natural Resources Defense Council
The Natural Resources Defense Council (NRDC) has shaped international environmental policy for over fifty years. Despite their tenured leadership within the environmental-organization landscape, they connected with Threespot in 2015, citing a disjointed digital presence that lacked brand cohesion and clear pathways for user engagement. In collaboration with development partner Jackson River, we conducted deep research to develop a comprehensive digital strategy, information architecture, and taxonomy that could revitalize the organization’s digital footprint and uphold their legacy. Through collaborative sessions, we aligned NRDC’s visual system and created a responsive, enterprise-level design platform.