Grantmakers for Effective Organizations

GEO is all about creating communities of change and progress, and they wanted their visual identity to go beyond the dry, staid brands that define their space by fully embracing their grassroots reality. Threespot developed a visual aesthetic and brand system that could be applied across platforms to project GEO’s action-focused, human touch wherever the foundation professionals they serve would interact with them.

Threespot applied the new visual identity to a whole website redesign, bringing that human touch to not only GEO’s visual brand, but also to their content strategy. We created unique engagement strategies to deliver resources to members while also funneling people through the sign-up process. GEO’s user experience is unique to each site visitor thanks to a complex system of gated content and other personalization features that match a visitor’s interests with the content they’re served.

Keeping membership engaged is a high priority for GEO, so Threespot built a membership dashboard that keeps the most relevant content for a given member at their fingertips. With quick access to community features, personalized content based on individual interests, and webinar and event suggestions, the membership dashboard is truly a hub for grantmaking professionals looking to better serve their nonprofit partners.