National Education Association

Following a rebranding in 2011, the National Education Association (NEA) enlisted Threespot to align its Priority Schools Campaign website with its updated brand. The campaign website, which promoted union-led education reform, had to maintain its unique identity while still being integrated into the main NEA website. We devised a storytelling strategy, incorporating policy briefs and multimedia to amplify the campaign narrative, supporting NEA’s community-building objectives with a custom WordPress implementation.
A poster with four monochrome images in teal, purple, blue, and red featuring multiracial people smiling, protesting and talking with dark blue text that reads “Purpose and power in community” and white curved text that reads “professional excellence”, “a voice for every student”, “advocates for educators rights”, and “advancing justice”.